Copytest
Analysis of copytest results
The copytest is an advertising media test. It provides information on recognition and communicative performance of an advertisement, not on the share of really achieved advertising media contacts. The copytest provides information if an advertisement arouses interest in the reader and with this fulfils the conditions for the communicative effect. Supplementary questions about impression and creation, interest in and use of the promoted product provide further knowledge about the tested advertisement and can give hints for the optimization of an advertising motive.
Conditions of participation
Each advertiser, who has booked an advertisement in one of the surveyed issues can take part in the FOCUS Copytest. On account of the big inquiry we ask for registration at an early stage: "First come, first served".
The most important facts
| Execution of the survey: | MMA |
| Period of survey: | Sales week of the test issue (Monday - Sunday) |
| Sample size: | approx. 300 subscribers, 14 years and older, who have read the test issue (n = 300 net) |
| questioning: | Verbal/personal questioning with the help of a structured questionnaire |
| contents: | Recognition, socio-demographic characteristics; interest in different subjects, areas and products, open-mindedness for consumption and advertisement and communicative disposition |
Copytest Dates
Issue 16 (First day of sale April 11, 2009)
further dates on request
Value: 4,500 Euro.
