Research
Market research is one of the most important fundamentals for successful strategies. FOCUS offers its partners in the advertising economy and agencies broad data material, which provides useful backup for the conception and realization of communication measures.
One basic component of FOCUS Magazine's research activities is the great market-media-study "Communication Networks", which is also Germany's biggest survey of decision makers. Another FOCUS project - the magazine reader - counts as benchmark for print research. The analysis "Neuro-economics" breaks a deep view to consumers' mental activities and acting.
