FOCUS has been successful in the reader market for years. The reason for this success is its unique editorial concept. The important German market media studies account for the high quality of the FOCUS readership. The modern news magazine is successful in high-income, consumption-oriented potentials, which are essential for advertisers in many basic and future markets.
FOCUS readers are predominantly male, 30 to 49 years old, with an above average income.

The current Media Analysis displays a stable and high coverage for FOCUS (5.94 million)

FOCUS is the most-demanded medium of decisision makers in medium-sized businesses. They need facts as a base for well-funded decisions.
