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Prices in Euros Size in fractions of page colour or b/w |
Price zone I Jan. - Feb. Jun. - Aug. |
Price zone II Mar. - May Sep. - Dec. |
Average prices¹ | |
| 1/1 | 46,410 | 48,440 | 47,594 | |
| 2/3 | 2 column | 33,720 | 35,220 | 34,583 |
| 1/2 | 3 columns³ | 28,080 | 29,310 | 28,798 |
| 3/6 | 2 columns² | 28,080 | 29,310 | 28,798 |
| 2/6 | 2 columns² | 23,360 | 24,380 | 23,955 |
| 1/3 | 1 column | 20,420 | 21,310 | 20,939 |
| 1/6 |
1 column² 2 columns² |
14,080 | 14,690 | 14,436 |
| 1/12 | 1 column² | 7,110 | 7,410 | 7,285 |
| Advertisements with or without print across gutter |
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| 2/1 | 92,820 | 96,880 | 95,188 | |
| 1 2/3 | upright across gutter³ | 80,440 | 83,960 | 82,493 |
| 1 1/3 |
(1 p. + 1/3 p. upright) (2 x 2/3 p. upright) |
66,830 | 69,750 | 68,533 |
| 2 x 1/2 | across gutter³ | 56,160 | 58,620 | 57,595 |
| 2 x 1/3 | across gutter³ | 40,840 | 42,620 | 41,878 |
Rates for ad series please inquire
Combination ads: 5 % surcharge for two or more successive partial-page ads.
¹ All average prices listed are evaluated for the entire year on the basis of the calendar months and commercially calculated for presentation purposes on rounded average prices. These price cannot be booked.
² Are filled up to make 1/3 or 2/3 advertisement sections.
³ Limited placements available per issue.
| Frequency | Ad Specials | |||
| from 2 pages | 2 % | from 150,000 Euro | 3 % | |
| from 4 pages | 4 % | from 299,000 Euro | please inquire | |
| from 7 pages | 8 % | Along with the discounts for partial ads, FOCUS offers gross turnover discounts for ad specials which are based on the gross turnover (excluding production costs) of the advertiser's ad specials within one contract year. | ||
| from 10 pages | 12 % | |||
| from 13 pages | 15 % | |||
| FOCUS-BlueChip-Combination | ||||
| Booking an ad in both FOCUS and FOCUS-MONEY saves you money compared to separate bookings due to the reduced FOCUS-BlueChip-Combination price. For this, ads from the same advertiser must be in the same format and appear in parallel issues of both magazines. Always effective is the price zone of the title in the combination with the earlier first day of sale. | ||||
| Discount Transfer |
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| Advertisers with a current contract for FOCUS have the possibility of transferring the final discount for the same duration to FOCUS-MONEY or FOCUS-SCHULE | ||||
Download FOCUS Advertisement Rate Card 2010
Terms of Business
