Advertisement Rate Card No. 11 • Valid from January 1st 2010

Formats and prices
Standard Ads Financial Ads

Prices in Euros

Size

in fractions of page colour or b/w

Price zone I

Jan.-Feb.

Jun.-Aug.

Price zone II

Mar.-May

Sep.-Dec.

Average
prices
¹

Price zone I

Jan.-Feb.

Jun.-Aug.

Price zone. II

Mar.-May

Sep.-Dec.

Average

prices¹

1/1 14,600 15,200 14,950   9,900 10,500 10,250
2/3 2 columns 10,610 11,050 10,867   7,190   7,630   7,447
1/2 3 columns   8,830   9,200   9,046   5,990   6,350   6,200
3/6 2 columns   8,830   9,200   9,046   5,990   6,350   6,200
2/6 2 columns   7,350   7,650   7,525   4,980   5,280   5,155
1/3 1 column   6,420   6,690   6,578   4,360   4,620   4,512
1/6

1 column

2 columns

  4,430   4,610   4,535   3,000   3,180   3,105
Advertisements with or without print across gutter
2/1 29,200 30,400 29,900 19,800 21,000 20,500
1 2/3 upright gutter 25,310 26,350 25,917 17,160 18,200 17,767
1 1/3

(1 p. + 1/3 p. upright)

(2 x 2/3 p. upright)

21,020 21,890 21,528 14,260 15,120 14,762
2 x 1/2 across gutter 17,660 18,400 18,092 11,980 12,700 12,400
2 x 1/3 across gutter 12,480 13,380 13,155   8,720   9,240   9,023

Rates for ad series please inquire.
Combination ads: 5 % surcharge for two or more succenssive partial-page ads.

Rates for Financial Listing Ads: please see ratecard.
  
¹ The listed average prices are evaluated for the entire year on the basis of the calendar months and commercially calculated for presentation purposes. These prices cannot be booked.

Discounts
Frequency Ad Specials
from 2 pages 2 % from 25,000 Euro 2 %
from 4 pages 4 % from 50,000 Euro please inquire
from 6 pages 7 %

Along with the discounts for partial ads FOCUS-MONEY offers gross turnover discounts for ad specials which are based on the gross turnover (excluding production costs) of the advertiser's ad specials within one contract year.

from 9 pages 11 %
from 12 pages 14 %
FOCUS-BlueChip-Combination

Booking an ad in both FOCUS and FOCUS-MONEY saves you money compared to separate bookings due to the reduces FOCUS-BlueChip-Combination price. For this, ads from the same advertiser must be in the same format an appear in parallel issues of both magazines. Always effective is the price zone of the title in the combination with the earlier first day of sale.

Discount Transfer
Advertisers with a current contract for FOCUS have the possibility of transferring the final discount for the same duration to FOCUS-MONEY.

Download FOCUS-MONEY Advertisement Rate Card 2010
Terms of Business

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