With about 80,000 entries the "FOCUS Encyclopaedic Dictionary" is the most comprehensive reference book on marketing, market communication and media. It offers translations as well as explanations of terms and thus fulfills the double function of dictionary and lexicon.
 
The encyclopedia is the first interactive bilingual dictionary of this scope worldwide. It is constantly improved and extended by its users' collaboration. Please inform us if an entry is missing or if you have any questions or suggestions for improvement. Our ambition is to compile a dictionary - with your help - which will not leave a single question unanswered. We are looking forward to receiving your suggestions by e-mail at medialine@focus.de or you can get in contact with the author Wolfgang J. Koschnick (Koschnick@t-online.de).

The "FOCUS Encyclopaedic Dictionary" is also available as a six-volume print edition:
Wolfgang J. Koschnick: FOCUS Enzyklopädisches Wörterbuch Marketing, Management, Marktkommunikation, Medien - Englisch/Deutsch (3 volumes), ISBN 978-3-9810887-0-0, 119 Euro
Wolfgang J. Koschnick: FOCUS Encyclopedic Dictionary Marketing, Management, Market Communication, Media - German/English (3 volumes), ISBN 978-3-9810887-2-4, 119 Euro