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Wolfgang J. Koschnick, the author of more than 40 acknowledged reference books has compiled this “Dictionary of Marketing and Market Research” for Focus Magazin Verlag in Munich. It is by far the largest and most exhaustive trade dictionary of its field. A reviewer has termed Koschnick’s earlier Marketing Dictionary the “flagship of all marketing dictionaries”. In addition to the field of marketing, this online dictionary also includes market and social research terms.
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