Wolfgang J. Koschnick, the author of more than 40 acknowledged reference books has compiled this “Dictionary of Marketing and Market Research” for Focus Magazin Verlag in Munich. It is by far the largest and most exhaustive trade dictionary of its field. A reviewer has termed Koschnick’s earlier Marketing Dictionary the “flagship of all marketing dictionaries”. In addition to the field of marketing, this online dictionary also includes market and social research terms.
As all the other FOCUS reference works, this is an interactive dictionary. Whoever misses a term or requires further information, is invited to get in direct touch with the author:
Koschnick@t-online.de. Any query will be answered within the shortest conceivable time.
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